Title Causal inference in economics and marketing.
Author Varian, Hal R
Journal Proc Natl Acad Sci U S A Publication Year/Month 2016-Jul
PMID 27382144 PMCID PMC4941501
Affiliation 1.Economics Team, Google, Inc., Mountain View, CA 94043 hal@sims.berkeley.edu.

This is an elementary introduction to causal inference in economics written for readers familiar with machine learning methods. The critical step in any causal analysis is estimating the counterfactual-a prediction of what would have happened in the absence of the treatment. The powerful techniques used in machine learning may be useful for developing better estimates of the counterfactual, potentially improving causal inference.

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