Subjective reports and physiological responses provide different appraisals of sensory input. The coherence between subjective and physiological responses to repeated pleasant stimuli remains largely unexplored, and is particularly important in situations where subjective responses are prone to cognitive or contextual bias. Here, we investigate how subjective and physiological responses to repeated gentle touch correspond at two separate sessions and compare these to responses obtained when smelling an odorant. Forty-eight participants underwent 60 trials of skin-to-skin slow stroking touch directed to the forearm. We collected subjective pleasantness reports, recorded facial electromyography (EMG) of the corrugator and zygomaticus muscles and heart-rate variability (HRV). With increasing touch repetitions, mean ratings of pleasantness decreased and corrugator muscle activity increased during session 1, whereas zygomaticus activity remained largely unchanged during both sessions. HRV was significantly higher during the first session, but did not increase from baseline during either sessions. Touch was rated as more pleasant than odor, and demonstrated greater resilience to satiety than the odor responses. Facial EMG recordings of the corrugator muscle appear to be a relevant measure for capturing satiety effects in skin-to-skin touch. Zygomaticus and HRV responses were independent of the subjective appraisal of the gentle touch. Rather than being blueprints of the subjective reports, physiological responses appear to reflect different parts of the subjective experience. As such, an improved understanding of the subjective and physiological responses to pleasant stimuli may improve our understanding of the dynamic interactions that take place in shaping complex emotional phenomena, such as aversion and pleasantness.